Apple reentered the top five smartphone vendors in China, securing second place with a 15.6% market share, despite a year-on-year shipment decline. Huawei, in third with 15.3% market share, experienced a 42% growth in shipments, driven by the success of its Mate 60 smartphone and new devices. Vivo led the market with 18.6% share, while Apple faces increasing competition from domestic rivals promoting their own AI features.
Chinese smartphone companies, including Honor and Xiaomi, are enhancing their AI capabilities ahead of Apple's upcoming product launch. Honor's new Magic operating system features an AI assistant that can perform tasks like ordering coffee and making calls without user interaction, set to debut with the Magic 7 smartphone on October 30. Meanwhile, Apple faces challenges in the Chinese market, with a slight decline in revenue from the region, as competition intensifies with foldable devices and advanced AI features from rivals.
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